지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2005.1
- 수록면
- 871 - 882 (12page)
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초록· 키워드
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The purpose of this study is to find how the consumer behaviors are influenced by the participation and the interest in sports activities. Several groups of adults who currently participate in sports activities in Choongcheong area responded the survey. The results are following below. First, among three factors of sports participation, period(0.001%) and frequency(0.05%) have a steady influence on consumer behaviors. And the relative contribution (β) has an effect on them in order of period(0.107%), frequency(0.074%) and strength(0.013%). This explanation has the variability of 2.1%. Second, the participation in sports activities has an influence on the interest and the comsumer behaviors of participants - period(0.212%), strength(0.114%) and frequency(0.089%). This explanation has the variability of 22.3%. And period(0.001%), strength(0.001%) and frequency (0.01%) have a steady and parallel influence on the consumer behaviors as well. Third, the analysis of the cause and effect about sports participation and consumer behaviors shows that period(0.01%) and consumer behaviors(0.001%) directly affect the interest (0.107%), and frequency affects the interest(0.074%) and consumer behaviors(0.089%). In contrast, only period and frequency accompanied with interest have an indirect influence on consumer behaviors.
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