지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2005.1
- 수록면
- 813 - 820 (8page)
이용수
초록· 키워드
오류제보하기
The purpose of the study is to examine ideas of snowboard sales shop managers regarding the changes of buying behavior of snowboard consumers and to supply basic material for promotion of the snowboarding. The study subject is 8 people who consented the rationale of this study among bosses and shop managers who ran snowboard shops in metropolitan area. The study collected material by using depth interview, open-ended questionnaire and other documents. Conclusion with afterwords are same. When price bubbles of snowboard products are disclosed because of keen competition at market, buying patterns of the consumers make change to ask for continuous price reduction and to remove intermediary and make change of distribution system. And, expanded Internet buying and the information exchange between consumers at lovers' society can decide cognition of brands to lower prices more.
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