지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2004.1
- 수록면
- 629 - 638 (10page)
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초록· 키워드
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This study aims to explore how the reference group influence satisfaction of sports products. Reference group classified three factor. They are Informational Influence, Utilitarian Influence, Value-expressive Influence. The data sample collected 209, but it was used 201 samples for this research. For this study, SPSS 12.0 for windows statistic package were used to analyzing collected samples. Factor analysis, reliability analysis, frequency analysis, multiple regressions were used for a hypothesis and verification of researching method. Factor analysis and reliability analysis were used to verifying confidence and propriety of researching tools, frequency analysis was used to analyze demographic variables. Regression analysis were to test hypothesis. In this study, it was researched that how the reference group influence satisfaction of sports products that was satisfied by classifying effect of reference group. In conclusion, this study were studied about analyzing the cause of factors, which influence satisfaction of sports products. Thus, it was helpful that provided data from this study as for development of marketing strategy which for selling sports products.
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