지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2003.1
- 수록면
- 39 - 48 (10page)
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초록· 키워드
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This study is to analyze fact-revealing and pattern of consume for sports equipment purchasing in high school students, and is to consider brand loyalty among consumers of target market as it suggests basic data. To achieve this purpose, this survey was conducted by stratified cluster random sampling, sixty per each school, total 480 subjects, after selecting first & second grade high school male/female students in four high schools which is located in Busan Metropolitan city. The subjects are 232 male (62.0%) and 142 female (38.0%), excluded the person who has no using experience for seven(7) brands and/or who answer to survey's questionnaire improperly. We came to conclusion the following results: Firstly, buying motive is shown for design in men, and several factors in woman. Secondly, in the case of purchasing sports equipment on the basis of sex, the informed source is from acquaintance and/or products of exhibition displayed. Thirdly, the aids are usually friends, man need aid of family less than woman as purchasing Fourth, man select outlet as the purchasing site whereas woman select mall. Fifth, the purchasing frequency is shown three times per every year both of male and female, but man buy more things than woman's buying things. Sixth, both of male and female are shown different brand preference according to products but man prefer foreign brand to woman.
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