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논문 기본 정보

자료유형
학술저널
저자정보
김학신 (세종대학교) 강진형 (초당대학교)
저널정보
한국스포츠리서치 한국 스포츠 리서치 한국 스포츠 리서치 제14권 제2호
발행연도
2003.1
수록면
815 - 826 (12page)

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초록· 키워드

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The direction for improvement of development and management of optimal sports facilities participant sports consumers want should be pursued by integrating facility development and program, employee education, operations management, pricing and the like through dependable market research. As a result, the following findings were obtained: First, accessibility was relatively most importantly taken into consideration in the concept of optimal service quality, and it was found that more importance was attached to the convenience of using the parking facility in a detailed sense. And more importance was attached to interest in and consideration of participants in the program, and more importance was attached to the sports facility of comfortable and modern appearance. Second, more importance was relatively attached to the reliability of the program in the concept of optimal service quality, and more importance was attached to security in relation to operational management. And it was found that more importance was attached to convenience in terms of facilities, speciality in terms of employee and the convenience of using the parking facility in terms of accessibility.

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