지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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In textile industry, many trials for great sucess have been executed by applying effective color. It is because, in accordance with increase of income, the propensity to consume has been changed from a rational pattern to a sensible. When a company design a product, color planning has been one of the most important factor accordingly. Using a substantial approach of color planning, we are able to maximize the added value of the product. It is very keenly subject that the company secures the competitive power through improving the brand acknowledgment. At this point, the color marketing is necessary from the first stage of the product planning. The color marketing is based on memory effect and association of image of color. As a practical color planning depending on trend analysis and market survey, we need to make a study how to develope the 'color marketing'. This study focuses on men's wear for 2006 domestic market through consumers' trend analysis, market survey, and product color analysis in order to apply an effective color marketing to a product.
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