지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The purpose of this study was designed to find out determinant factors of selecting environmentally friendly agricultural products and to analyze the degree of consumer’s satisfaction. 310 questionnaires were collected, and frequency, percentage, oneway ANOVA and multiple regression analysis were conducted by SPSS WIN 10.0.It is revealed that the degree of satisfaction was significantly different depending on age, residence, families, degree of cognition, standard of information and basis of valuation. In the determinant factors, age, families, degree of cognition, standard of information and basis of valuation are significant variables. It should develop marketing strategy and find more positive factors increasing consumer’s satisfaction.
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