지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2005.1
- 수록면
- 649 - 659 (11page)
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초록· 키워드
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The objective of this paper is to find out the factors which influence to purchase the functional rice. The data used in demand modeling are characterized by the fact that the functional rice consumption is zero in the case of a lot of household during the survey period. Therefore, limited dependent variable models are used to determine factors influencing on functional rice demand. Of limited dependent variable models, tobit model is proved to provide a better representation of analysing functional rice purchase behavior. Results indicate the level of the perception and confidence on the functional rice, and the careful concern of the new rice products are significant determinants of consumption level with the household income variable. The results of this paper could be an important information for establishing the functional rice marketing strategy effectively.
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