지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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1. CONTENTS(1) RESEARCH OBJECTIVESThis study is to analyze the structure of Real Estate Information Services industry and develop a competition model by extending Porter's 5 forces model. As a result of applying the competition model, current problems of the industry are investigated and the alternatives to gain the competitiveness are also suggested.
(2) RESEARCH METHOD
A series of related literatures are reviewed and focused group interviews(FGI) of the industry, such as firms of r114, Speedbank, Uniasset, are performed.
(3) RESEARCH RESULTS
As an early stage of industry development, real estate information services industry are suffering from low competitiveness and low bargaining power among competitive forces. Government institutional supports, business strategic reshaping efforts and public reorientation of information value are required for industry promotion.
2. RESULT
Even though real estate information services are very important for all interested parties, the services providers, so called portal services, are relatively small companies and are lack of competitive power comparing with large information portals (e.q. Naver). In addition, it has low bargaining power to face customers and suppliers. In order to promote this relatively important industry, public sectors and private sectors need to find various ways to increase its competitive positions.
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