메뉴 건너뛰기
.. 내서재 .. 알림
소속 기관/학교 인증
인증하면 논문, 학술자료 등을  무료로 열람할 수 있어요.
한국대학교, 누리자동차, 시립도서관 등 나의 기관을 확인해보세요
(국내 대학 90% 이상 구독 중)
로그인 회원가입 고객센터 ENG
주제분류

추천
검색

논문 기본 정보

자료유형
학술저널
저자정보
김형순 (배재대학교) 김원겸 (배재대학교)
저널정보
한국상품학회 상품학연구 상품학연구 제23권 제2호
발행연도
2005.1
수록면
257 - 277 (21page)

이용수

표지
📌
연구주제
📖
연구배경
🔬
연구방법
🏆
연구결과
AI에게 요청하기
추천
검색

초록· 키워드

오류제보하기
Boryeoung city has devoted itself to industrialize mud which is regionally abundant, and to develop it as the cultural tourism festival in connection with Daecheon Beach. As a result, the Boryeoung Mud Festival was designated as one of the excellent festivals in 1998 by the Ministry of Culture and Tourism. Lots of domestic and foreign tourists have visited there and so the regional economy has been greatly affected. And it has been settled as the representative culture festival which records the highest participation rate of foreign tourists. Recently various regional festivals have increased in quantity and so restructuring of cultural tourism festivals are required. The Boryeoung Mud Festival enables human beings to directly feel and experience natural benefits through mud which is a natural resource and so it has been firmly established as the differential cultural festival from other regional festivals. To make the Boryeoung Mud Festival develop as the worldwide cultural event in the future, it is regarded that its marketing mix should be generally compensated according to a change of environment.

목차

등록된 정보가 없습니다.

참고문헌 (0)

참고문헌 신청

이 논문의 저자 정보

최근 본 자료

전체보기

댓글(0)

0