지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Despite the importance of communication strategy to interorganization exchange, most of the previous research about communication strategy have been studied in intraorganization settings, and the recent research are restricted to the conceptual study about collaborative communication in interorganization settings. Our main purpose is to empirically test the effects of collaborative communication within channel members on channel performance, and the relationship between collaborative communication and channel performance in specific channel setting. Although there are many various channel settings, we propose channel setting as relational norm. Using survey data from liquor wholesalers, data were analyzed. The findings suggest that a few dimension of collaborative communication have directly significant effects on channel output such as commitment and satisfaction, and also significant moderating effect of relational norm.
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