지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The purpose of this article is to provide the most appropriate form of legal protection for publicity in Korea. One of the most frequent uses of publicity occurs in commercials. However, due to expensive guarantees for celebrities, and to attract more of consumers' attention, companies employ celebrity look-alikes in their commercials, and celebrities bring suits against those companies for the infringement of right of publicity. Several court decisions admitted celebrities' claims without express statutory provisions granting right of publicity, which, together with the necessity to protect right of publicity, initiated the legislative action for inserting provisions for right of publicity into Korea Copyright Act. This article argues that such a property approach for the protection of publicity does not fit for the current situation of high information cost of legislation. Instead, this article argues for a liability approach, which is taken by section 43(a) of the Lanham Act of the U.S., which makes liable the use of publicity which results in likelihood of confusion. However, this article explains why the U.S. approach is not suitable for Korean situation, and proposes an 'improper enrichment approach' for the protection of publicity.
목차
등록된 정보가 없습니다.
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
최근 본 자료
댓글(0)
0