지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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E-marketplace is a kind of B2B e-business system that supports business transactions between companies. If e-marketplace could be revitalized, we might expect not only the development of related industry but also the decrease of transaction costs between companies. Likewise, it is necessary to introduce and revitalize e-marketplace in tourism industry. Participants to tourism e-marketplace might be tourism-related companies like as travel agencies, lodging and shipping companies, etc. Also tourists want to search a variety of tourism products or contents. So tourism e-marketplace might have to include characteristics of B2C e-business systems as well as B2B e-business systems. Factors were found by analyzing the existing papers related with B2B e-marketplace and B2C web site. The purpose of this paper is to enumerate and assess significant factors that might influence in participating in the tourism e-marketplace through statistical survey.핵심용어(Key words):e-마켓플레이스(e-marketplace),관광e-마켓플레이스(Tourism e-marketplace),조직특성(Organization characteristics),혁신특성(Innovation characteristics),기능특성(Functionality characteristics)
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