지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study was to analyze the pattern of consumption behavior in a performance art festival setting, using participant observation and tele-interview methods at the Chuncheon International Mime Festival. This research were based on the four dimensions of consumption suggested by Holt(1995) and the attributes of festival experience identified by Lee(2006). After analyzing, the pattern of the consumption behavior at a performing art festival was classified into seven types as experience, integration, social play, classification, experience and social play, experienced and integrated, classification following integration. In the pattern of consumption behavior as experience, the escape and playfulness were representative, and in the pattern of social play, sense of community was dominant. The results of the analysis indicated that the visitors of Chuncheon International Mime Festival seemed to enjoy the festival consumption through reciprocal relationship between the performers and themselves. The results also suggested that the planners of a festival need to consider these patterns of consumption behavior of the festival goers.핵심용어(Key words):공연예술축제 체험 소비행위 유형, 경험으로서 소비행위, 통합으로서 소비행위, 사회적 유희로서 소비행위, 분류로서 소비행위, 축제체험속성
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