지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The purpose of this study is to segment rural tourism market based on tourists’ motivation to participate in rural tourism and to investigate the determinants of rural tourism demand by each segment.Three different market segments of rural tourism were identified: Rural-centric Tourist, Passive Rural Tourist, and Visiting Family and Relatives (VFR) Rural Tourist Segment. There were significant differences across motivation-based segments for rural tourism market in terms of the ourists’ demographic characteristics, trip characteristics, and perception on rural resources. This study also revealed that the three market segments differ with respect to the factors affecting the frequency of participation in rural tourism.핵심용어(Key words):농촌관광, 시장세분화, 참여결정요인
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