지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study examines the impact of the Olive Liaison perceived quality on customer satisfaction, loyalty and repurchase intention. To do this authors examined the previous literatures and empirical survey. After the review, the authors designed a research model and proposed six hypotheses. Based on the collected 200 respondents data in the Italian restaurant of the five star L deluxe hotel in Busan Korea. In result of empirical test about the Olive Liaison, six hypotheses were supported. According to the empirical results, the strong positive relationships of the Olive Liaison perceived quality on customer satisfaction, loyalty and repurchase intention. The authors discussed the meaning of the limitation of results, suggesting future research directions.핵심용어(Key words):농후제(Liaison), 지각품질(Perceived Quality),고객만족(Customer satisfaction), 애호도(Loyalty),재구매의도(Repurchase Intention)
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