지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Shopping is one of the strongest motivators (push factor) and pull factors to destination for both potential and existing travelers. This study is primarily to identify the shopping characteristics of visitors to Jeju island. Authors observe the characteristics by demographics, trip patterns, and socio-psychological characteristics of travelers to Jeju, As of methodology, authors used factor analysis. in which they gained 5 factors in shopping characteristics: self-esteem, linkages to other factors, novelty, functional factor, product-itself factor. The study found that there were significant differences among 5 factors by demographic, trip patterns, and socio-psychological characteristics.핵심용어(Key words):인구통계적 특성(demographic characteristics), 여행유형특성(trip patterns), 인지행동/사회심리적 특성(behavioral/socio-psychological characteristics), 쇼핑동기(shopping motivation), 제주도(Jeju island)
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