지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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Marketing strategies are getting important specially to family restaurants facing with severe competitions recently. In relation to this context, this paper arguably considers reward system as a essential marketing tool. Authors examine here two reward systems that affect customer satisfaction, their willingness to revisit, also the differences with demographic characteristics and, as rewards suggest card and coupon system. Between two tools for rewards system, the affiliated and discount card was found more preferable in relation to customer satisfaction and their willingness to revisit. Implications for family restaurant marketers and managers are also discussed.
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