지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The purposes of this study were threefold. First, it aimed to identify the satisfaction factors of Chinese travelers who visit Seoul due to their familiarity with “Korean Fever”. Second, it aimed to determine the relationships among satisfaction factors, country images, word-of-mouth referrals, and intentions to return. Third, it aimed to identify the relationships of the country’s image to other variables. Five hypotheses were examined by using the structural equation based on the analysis of the moment structure. The results of the study provided many useful implications in terms of academic and practical perspectives. It was determined that “Korean Fever” influenced the country‘s image positively, as well as word-of-mouth referrals and intentions to return.
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