지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
This study aimed to understand how tourists perceive their values after consumption and to identify the relationships between perceived values, costs, and performance based on Zeithaml’s Means-End Model(1988). Data was collected randomly from Korean packaged tourists who came in through the various arrival gates of the Incheon International Airport. ANOVA was used to identify the interaction between perceived performance and value as well as the interaction between perceived cost and value. The results of the analysis revealed that tourists evaluated the value based on both perceived costs and performance. The perceived performance affects the awareness of perceived value, whereas the perceived price influences the size of the perceived value.
목차
등록된 정보가 없습니다.
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
최근 본 자료
댓글(0)
0