지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Shopping and tourism represent an intimate, but poorly understood, relationship. This paper probes into this interrelated phenomenon by drawing upon data from a household telephone survey in the upper Midwestern U.S. Statistical differences were found in the characteristics of tourists who shopped on their trips versus those who did not, tourists for whom shopping was to varying degrees a motivation for traveling, and tourists who shopped at different types of stores. Interest in shopping on pleasure trips was more evident among females than males. These results suggest that destinations should develop specific strategies designed to attract and serve tourists who enjoy shopping, and that stores within these destinations should develop specific strategies designed to attract shoppers to their particular sites.
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