지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This paper examines the relationships between service quality and visitors’ satisfactions and behavioral intentions in theme parks. The items for measuring service quality are developed and expected to be practically useful for theme park management and to enhance the visitors’ satisfactions eventually. These items are grouped into seven meaningful dimensions: entrance area, rides, restaurants, shows, shops, park facilities, and park atmosphere. Results show that while park atmosphere has an important impact on visitors’ satisfactions, ride impacts significantly on revisit intentions and willingness to recommend to others. These findings suggests useful management implications for theme parks.
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