The purpose of this study is to verify that the various changes occurred in the process of digitization of news content affects the turnover intention of journalists.
Due to changes in the current media environment, the news consumption style and way of news consumers is changing rapidly. To cope with the digital media environment, one of the countermeasures in newspapers and the broadcast companies at home and abroad can be called the integrated newsroom.
Integrated newsroom to intergrated existing newspaper, broadcast and web is the production of news content to cover with text, videoㆍaudio and graphics, and to deliver the news through various media. After integrated newsroom, this study was investigate these variables to affect journalists' turnover intention to target journalists engaged in domestic media for the know to organizational cultural awareness and organizational commitment, job satisfaction.
This study was survey to journalists working at the newspaper firms in introduction of integrated newsroom. The survey result appeared to influence journalist' turnover intention to hierarchy culture among the organizational culture- human relations culture, open systems culture, hierarchy culture In addition, the survey result of the factors affecting the turnover intention of journalists had investigated to influence journalists' turnover intention by the organizational commitment and job satisfaction, job burn-out.