지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Recently the importance of research on opportunity as a core of entrepreneurship is increasing. The process with which, among lots of objective opportunities, entrepreneur could reify a unique subjective opportunity, transform a focal opportunity into business, and create sustained performance was investigated. Based on several analytic tools of Blue Ocean approach,we conducted a exploratory case study on ‘BonJuk’, one of representative franchise start-ups in Korean food-service industry. According to the results, entrepreneur executed 4-step process of strategic opportunity management in order to recognize opportunity, create business, and realize wealth creation.
목차
등록된 정보가 없습니다.
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
최근 본 자료
댓글(0)
0