지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Local historical festival can provide opportunities for attendees to have memorable experiences and for local governments to induce new income into their economies through increased tourism. The purpose of this paper is to investigate the relationship among historical festival attributes, perceived value, customer satisfaction, and revisit intention and to provide the implications of tourism marketing related to Tongyoung Hansan Deachoup festival.
The results of this study are as follows. First, attractiveness, convenience, and affinity of festival attributes affect positively perceived value except identity. Second, attractiveness and affinity affect positively customer satisfaction except identity and convenience. Third,perceived value affects positively customer satisfaction and revisit intention. Fourth, customer satisfaction affects positively revisit intention. Therefore, managers should develop festival attributes to enhance revisit intention.
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