지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
In this paper, we examine consumers’ preference for processed food products made from domestic ingredients. Data for the analysis was obtained from a web-based survey on 500 housewives those who live in Seoul. The result showed that (i)those consumers who are willing to purchase the products are not associated with their socio-demographic characteristics, (ii)a way for positioning the products is to advertize to consumers the fact that the products are favorable to their family's health, (iii)developing various types of processed food products are important in encouraging consumers to purchase the products, and (iv)labeling and product differentiation policy associated with processed food products should be well designed and implemented.
목차
등록된 정보가 없습니다.
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
최근 본 자료
댓글(0)
0