지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The supply of imported chinese kimchi is recently increasing in the domestic kimchi market. The quantity of imported kimchi exceeded 220 thousand ton in 2008 and it was more than 30% for the domestic selling kimchi. The purpose of this paper is the marketing analysis of the suddenly increasing imported chinese kimchi and the challenges for the domestic kimchi industry. The subject matter of the paper includes the trade situation for the export and import of the kimchi, the marketing participants related to the domestic marketing of the imported kimchi, the business activities of the kimchi trading enterprises, the domestic distribution agencies, the distribution channel analysis of the imported kimchi, the function analysis of channel participants, and so on. Furthermore, the challenges for the domestic kimchi industry so as to meet rapidly increasing chinese kimchi import are driven. Finally, this paper analyzed that the sudden increasing kimchi import have an effect on the domestic kimchi industry.
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