지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
오류제보하기
Drawing upon the literature of country image and country of origin effect, this
study developed the research model which can be used to evaluate the country image of China. In order to test the hypotheses of this research, a survey was carried out towards Korean consumers to examine their attitudes to Chinese famous brand which names as Haier, together to investigate the effects of country image on brand attitude and purchase intentions. As a result, China’s county image was composed by four dimensions which were country political image, country economic image, people image and country relative image, country image directly had a positive impact on brand attitude, on the other side, through brand attitude country image also indirectly had a positive impact on consumer’s purchase intentions. These findings not only provided theoretical evidence to the study of China’s country image but also gave empirical evidence to the management of Chinese enterprises.
목차
등록된 정보가 없습니다.
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
최근 본 자료
댓글(0)
0