지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Based on the Pine & Gilmore’s experience theory, this study examined the effect of experiential factors on visitors’ enjoyment, experience of satisfaction and behavioral intention in a leisure sport event. Data were collected from 341 visitors of 2010 Chuncheon World Leisure Competition on September 2010. Results of a structural equation model analysis indicated that the visitors’ entertainment and esthetics experiences seemed to have positive impacts on their experience of enjoyment, while visitors’ educational and escapist experiences did not make significant impacts on their experience of enjoyment. Results also showed that visitors’ experience of enjoyment seemed to have positive impacts on their experience of satisfaction and behavioral intention. However, visitors’ experience of satisfaction did not make a significant impact on behavioral intention. Based on these findings, planning and marketing implications were also discussed.
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