지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The relationship between Jeju Olle tourists' motivation and pre-visit image was examined in this study. Data were collected 292 Olle tourists at the five courses of Jeju Olle from October to November 2009. Canonical correlation analysis was used to investigate the relationship between the motivations of Olle visitors and their pre-visit images on the Olle. Results showed that Jeju Olle tourists' motivation positively influenced their pre-visit image on Jeju Olle. Specifically, tourists who had Jeju experience, nature, self-improvement, and escape motivations were likely to have education/environment experience, attraction, excitement images on Jeju Olle. In contrast, tourists who had prestige, Jeju experience, social motivations were likely to have shopping and food images on Jeju Olle. Results from this study imply that in order to improve destination images tourism marketers should investigate potential tourists' motivations.
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