지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Understanding important variables influencing customer satisfaction with convention destination is important to the convention destination marketers. This study developed and tested a structural equation model showing the relationships of theoretical constructs including brand personality, perceived quality, image, value and satisfaction applied to the convention destinations. Data were collected from 300 people who participated in a convention at three different cities(Seoul, Gwangju, Pusan) on October 2008. Results proved the importance of the convention destination brand personality, perceived quality, image of the convention destination in the satisfaction of convention participants. Particularly, the brand personality was found to be the most important factor among the variables influencing the participants' overall satisfaction. Findings of this study suggest that destination marketers need to develop better characteristics of ability, sincerity, interests and sophisti- cations of the convention destination brand.
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