지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study examined the perceptions of Australians as to how they differ in terms of their perceived level of familiarity toward Korea, Japan, and China as a tourism destination. This study further investigated the influence of various information sources on their perceived familiarity toward each country. Data were collected from 374 Australians at Adelaide, Australia in 2007. The results of study showed that Australians tend to have a lower degree of familiarity toward Korea compared to Japan and China. For each country, there also existed a discriminating influence of information sources on the level of perceived familiarity. The impact of word of mouth and books on constructing the perceived familiarity was found to be the most significant for all three countries although the influence of DM was found to be more significant for Korea than the other two countries.
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