지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The purpose of this study is to explore the motivations of ‘walking tour’, which has recently become a newly introduced tourism product. To explore the motivations of walking tour, an in-depth and open-question interview were undertaken. The interviews were conducted based on ‘Ol-Legil’ in Jeju island, known as a popular attraction among tourists who want to walk. The results of this study are as follows: a total of eight dimensions were found by analysing the answers of the interviewees, named ‘natural affinity/ experience’, ‘curiosity’, ‘self-meditation’, ‘self-fulfillment’, ‘self-purification’, ‘health enhancement’, ‘family togetherness’, and ‘socialization’. Among those motivations, ‘self-meditation’, ‘self-fulfillment’, ‘self-purification’ are considered as differential motivations of walking tour since they were not recognized as important factors of the previous studies. Limitations of the research are discussed and implications for marketing practitioners and researchers are presented.
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