지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Submarine Tourism is meaningful in that it expanded vertical expansion of marine tourism boundary. Still suffering from untapped market situation, submarine tourism is expected to be a catalyst for revitalization of overall marine tourism with legacy of sea stories. As a way to revitalize submarine tourism, this research focused on on-line storytelling marketing of the tourism provider's web-site. Tourism web-site is important since it is the first connection with IT-savvy potential tourists, it simulates intangible tourism product through the text, image and motion picture and provides plentiful stories before tourist visit tourism destination. To verify what is the effective on-line storytelling, we suggested four elements, message, conflict, character, plot and analyzed the eight domestic and overseas submarine tourism providers' web-sites. Best practice of web-storytelling are suggested and expected to provide managerial implication for practitioners.
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