지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This article is to analyze participants' motivation of fishing village tourism, offering an information needed to establish marketing strategy. This study is to find out the participants' motivation and examine its demographic and activity background. The data for this study were collected from a questionnaire survey of Fishing Village Experience Tourism participants. The result are as follows. First, as participants' motivation of Fishing Village Experience Tourism "marine reports", "new experience", "to enjoy nature environment and escape from routine life", "to experience fishing village culture", "socialization", "to buy, eat and picking sea products" and "family togetherness" were extracted. Second, it was found that the participants’ motivation of fishing village tourism was varied according to demographic and activity characteristics.
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