지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록· 키워드
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This paper has the following objectives. First of all, it delineates several contextual factors which are regarded to play an interactive role in the relationship between the organizational efforts for the new convergence product developments and their performance outcomes. It, then, attempts to verify empirically the interactions effects among those variables. Through a thorough literature review, this study identifies four major research streams on the issues of new convergence product such as 1. resource based view(technology and marketing capabilities), 2. value innovation(value innovative product development strategy), 3. organizational learning(exploratory and exploitative ones), and 4. project management(flexible and formal development method). This study intends to empirically analyze their interaction effects of the numerous variables identified by the four research perspectives in the relationship between the new convergence products efforts and their performance outcomes. Second of all, this study tries to assess the generalizability of the findings; this study decomposes the sample by nationality and analyzes if differences do exist between South Korea and China.
This study surveyed over 310 companies from the two countries. An analysis of 262 companies’ responses indicates that the contextual variables having a positive effect on the successful outcomes are as follows;technology capabilities, marketing capabilities, exploratory learning, exploitative learning, formal development management and flexible development management.
As hypothesized, interestingly, contextual variables having moderating effects with a statistical significance in the relationship are quite different in the two countries.
#컨버전스 신제품 개발
#신제품 성과
#가치혁신 신제품개발 전략
#기술 능력 축적
#마케팅 능력 축적
#탐구적 학습
#활용적 학습
#유연한 개발 관리
#공식적 개발 관리
#신제품 개발 성과
#New Convergence Product
#Performance Outcome
#Value Innovative Product Development Strategy
#Technology Capabilities
#Marketing Capabilities
#Exploratory Learning
#Exploitative Learning
#Flexible Development Management
#Formal Development Management
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