지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study develops a time-varying parameter model specifying advertising parameters as a function of market environments. This model allows researchers to explain main factors of price variations on the Korean beef. Also this model estimates the generic advertising effect and examines the sources of determining it over time. Results indicate that generic advertising effect varied as time passed, but was close to zero in terms of supporting price of the Korean beef. However, our results also suggest that when the market conditions are unfavorable due to increase of imported beef, shifting targeted advertising efforts become more important and effective with extending sales network of quality certificated Korean beef.
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