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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2021.12
- 수록면
- 401 - 412 (12page)
- DOI
- 10.17548/ksaf.2021.12.30.401
이용수
초록· 키워드
오류제보하기
Based on the ACSI model, according to the specific characteristics of the animation industry, this paper uses multicultural integration and multidisciplinary research to study the user preference of animated film mythological characters. Taking the Chinese fairy tale NeZha as an example, this study designs a customer satisfaction questionnaire using the Rickett scale, and obtains a customer satisfaction index model through exploratory factor analysis, confirmatory factor analysis, Structural Equation Modeling and ACSI formula. According to the customer satisfaction model analysis of customer needs, this study hopes to integrate the animation character design knowledge and economic customer satisfaction model to provide practical help for animation character design practice and the cultural heritage of fairy tales. Integrating multidisciplinary research content and customer satisfaction models to analyze user needs, master the user preferences of animated movie mythological characters, design mythical animated characters that meet customer satisfaction and provide practical help for the practice of animation character design creation and multicultural inheritance. In view of the integration of science and art development in the animation industry in the future, this study takes sample from mythical characters as a cognitive evaluation dimension. It aggregates various data of Customer’s satisfaction with animation characters, so as to provide logical help for animation creators and animation market, thus providing more efficient design help for peers.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Theoretical Investigation
Ⅲ. Empirical Research
Ⅳ. Analysis of data and results
Ⅴ. Research Conclusion
Reference
참고문헌 (21)
참고문헌 신청
A. W. Damerall / 2021 / The Visual Working Memory Demands of Processing Conventional Metaphoric Language / American Journal of Psychology 34(1)
A. Ratajska. / 2020 / Attributing Social Meaning to Animated Shapes:A New Experimental Study of Apparent Behavior / American Journal of Psychology 133(3)
A. W. Damerall / 2021 / The Visual Working Memory Demands of Processing Conventional Metaphoric Language :14
David Buss / 2007 / Evolutionary Psychology: The New Science of the Minds / East China Normal University Press :15~17
Grian A. C / 2014 / Analysis of Mythical -Metaphorical Narratives as a Resource for Education in the Principles and Values of Sustainability / Journal of Teacher Education for Sustainability 16(2):19
A. Ratajska. / 2020 / Attributing Social Meaning to Animated Shapes:A New Experimental Study of Apparent Behavior / American Journal of Psychology 133(3)
A. W. Damerall / 2021 / The Visual Working Memory Demands of Processing Conventional Metaphoric Language :14
David Buss / 2007 / Evolutionary Psychology: The New Science of the Minds / East China Normal University Press :15~17
Grian A. C / 2014 / Analysis of Mythical -Metaphorical Narratives as a Resource for Education in the Principles and Values of Sustainability / Journal of Teacher Education for Sustainability 16(2):19
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UCI(KEPA) : I410-ECN-0101-2022-600-000109291