지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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So far, previous studies have emphasized on the residential environment and housing prices. More specifically, in the evaluation of housings, the majority of studies are focused only on the sale prices of housings without addressing to investment psychology. But practically, positive expectations for the real estate market also much influences the consumers decision in purchasing a house. Therefore, this study was aimed to find whether investors’ psychology of investment in real estate will have any impact on purchase behaviors in real estate. The research results showed that the greeny environment, regional reputation, urban accessibility had the effect on the recommendation intention. also, it was found that school district, investment value, housing environment, interest rate policy had the effect on the purchase intention. As a result of examining the impact of investment psychology on real estate purchase behaviour, Psychological factors were shown an effect on purchase. In follow-up studies we will need to develop a measure of psychological investment. Also, the act of acquiring in-dept understanding and reflection of investors psychology should be considered a very important task in expanding on real estate market.
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