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Measuring a Visitor's Authenticity at an UNESCO World Heritage Site
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세계유산 관광지 진정성 측정에 관한 연구 - 안동 하회마을 관광객을 대상으로 -

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Type
Academic journal
Author
남윤희 (경기대) Seoho Um (경기대학교)
Journal
The Tourism Sciences Society Of Korea 관광학연구 관광학연구 제40권 제8호 KCI Excellent Accredited Journal
Published
2016.1
Pages
205 - 223 (19page)

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Measuring a Visitor's Authenticity at an UNESCO World Heritage Site
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Research history (2)

2016

Antecedents and consequences of authenticity at UNESCO world heritage destinations
남윤희 여가관광개발학과 2016.01 Thesis
Measuring a Visitor’s Authenticity at an UNESCO World Heritage Site
남윤희 ,  Seoho Um 관광학연구 2016.01 Academic journal
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Abstract· Keywords

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Authenticity has been recognized as having a primary role in world heritage tourism and it has included very complex and multiple meanings. This study developed measurement scales capturing multi-dimensionality of authenticity at a world heritage destination. The study was conducted throughout March, 2016 at Andong Hahoe Folk Village in South Korea with 278 valid data sets being obtained. Survey Questionnaires were designed to measure two different processes of authenticity: 1) ‘output’ which represents a visitor’s perception of tour performance and 2) ‘outcome’ which represents visitor’s perception of a tour result. The findings of this study showed that authenticity was divided into both an objective authenticity related to the tour objective and an existential authenticity based on a tourists’ experience at the destinations. In addition, authenticity was constructed and measured according to the aspects of both the ‘output’ and ‘outcome’ of a tour process. While ‘uniqueness’ was found to be the output of an objective authenticity, ‘realistic perception’ was found to be the outcome of an objective authenticity. Existential authenticity included ‘assimilation’ and ‘self-discovery’ respectively. The results of a multiple regression analysis showed that ‘uniqueness’, ‘realistic perception’, ‘assimilation’ and ‘self-discovery’ have significant effects on the intention to revisit the site. ‘Realistic perception’ and ‘self-discovery’ were both especially derived as an outcome, as they had greater effects on the intention to revisit. This study provides both an empirically valid scale for authentic measurement and a practical tool for visitor management at world heritage destinations.
#UNESCO World Heritage Sites #Objective authenticity #Existential authenticity #Authenticity measurement scale

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References (60)

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고동우 / 1998 / 관광의 심리적 체험과 만족감의 관계 google schola 김계섭 / 2004 / 문화관광자원의 매력속성, 자원해설, 관광만족간의 영향관계 / 관광연구 19(1):247~272 google schola 김계수 / 2011 / 구조방정식 모형 분석 / 한나래 google schola 김영미 / 2011 / 문화유산 관람선택속성이 관광 만족도와 행동의도에 미치는 영향 －창경궁을 중심으로－ / 관광연구저널 25(3):237~253 google schola 김예실 / 2010 / 진정성에 대한 고찰 / 인간이해 31(2):1~21 dbpia

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