지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2019.1
- 수록면
- 33 - 42 (10page)
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초록· 키워드
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Marketing self-efficacy, linked to the skills and competencies of marketing field has not received enough attention on the prediction of new firm formation in past research despite marketing is a key entrepreneurial competency, particularly marketing and entrepreneurship are crucial when setting up a new firm. The purpose of this study then was to examine the relationship between marketing self-efficacy and new firm formation. Questionnaires was employed to collect data from two Korean graduate schools. A total of 250 completed questionnaires were returned. Regression analysis was used to test the hypothesis. Results showed that marketing self-efficacy had a positive effect on new firm formation. These results suggest theoretical and practical implications as an important factor to stimulate new firm formation.
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등록된 정보가 없습니다.
참고문헌 (72)
참고문헌 신청
Antoncic, B. / 2016 / Marketing self-efficacy and firm creation / Journal of Small Business and Enterprise Development 23(1):90~104
Abebe, M. A. / 2014 / Organizational and competitive influences of exploration and exploitation activities in small firms / Journal of Business Research 67(3):339~345
Ahearne, M. / 2005 / To empower or not to empower your sales force? An empirical examination of the influence of leadership empowerment behavior on customer satisfaction and performance / Journal of Applied psychology 90(5):945
Antoncic, B. / 2004 / Corporate entrepreneurship contingencies and organizational wealth creation / Journal of management development 23(6):518~550
Antoncic, B. / 2003 / Clarifying the intrapreneurship concept / Journal of small business and enterprise development 10(1):7~24
Abebe, M. A. / 2014 / Organizational and competitive influences of exploration and exploitation activities in small firms / Journal of Business Research 67(3):339~345
Ahearne, M. / 2005 / To empower or not to empower your sales force? An empirical examination of the influence of leadership empowerment behavior on customer satisfaction and performance / Journal of Applied psychology 90(5):945
Antoncic, B. / 2004 / Corporate entrepreneurship contingencies and organizational wealth creation / Journal of management development 23(6):518~550
Antoncic, B. / 2003 / Clarifying the intrapreneurship concept / Journal of small business and enterprise development 10(1):7~24
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