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논문 기본 정보

자료유형
학술저널
저자정보
Hui Wang (신한대학교) 김영길 (신한대학교)
저널정보
한국무역연구원 무역연구 무역연구 제16권 제5호
발행연도
2020.1
수록면
105 - 114 (10page)

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Purpose Under the background of open education resources sharing in the Internet era, the online and offline blended teaching has played a role in the quality assurance of school training, and gradually attracted people’s attention. In order to promote the promotion of Blended Teaching in the university market, this paper selects the technology acceptance model (TAM) as the theoretical model, and carries out empirical research by constructing the theoretical model and the corresponding questionnaire survey, so as to objectively grasp the characteristics of the mixed teaching theory and practice, and explore the main factors affecting the mixed teaching in the university market, so as to improve the development of the mixed teaching in the university market To help college classroom teaching reform take root and grow in the market of colleges and universities. Design/Methodology/Approach In order to verify the above assumptions and ensure the objectivity and veracity of the research conclusions, this study was conducted by collecting the research data through a questionnaire and then using SmartPLS 3.0 software to translate the conceptual model into the initial structural equation model. Findings In this paper, the details of some specific variables and the relationship between them need to be further studied. In the next step, we will continue to pay attention to and research in this field, actively study the frontier theory and find appropriate data analysis tools to ensure that the future research results are more objective and real, provide more scientific research conclusions for the promotion of Blended Teaching in Colleges and universities, promote the integration of Blended Teaching into college classroom teaching and improve the quality of education. Research Implications Mixed-form teaching emphasizes practical teaching, persisting in “integration of rationality”, breaks through the conundrum of combining teaching with learning, theory and practice in the information technology environment, solves the malpractice of teachers’ education and teaching, improves the production ability of teachers’ digital teaching resources, promotes the students’ ability to “creative thinking, innovation and research and practice”, and develops the students’ intelligence.
#Blended Teaching #Market Orientation #Perceived Usefulness #Social Cognitive Theory #Technology Acceptance Model

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참고문헌 (10)

참고문헌 신청
Dong, Xiao-Wei / 2020 / Research on Influencing Factors of Willingness to Use Digital Interactive Texr book in Universities Based on TAM / Journal of Cultural education 32:137~143 google schola Huang, Rui / 2020 / Consumer Purchase Intention & Decision in New Retailing Mode : Based on TAM Model Research / Journal of Wuhan Business University 34(3):34~39 google schola Joo, Y. J. / 2014 / Integrating User Interface and Personal Innovativeness into the Tam for Mobile Learning in Cyber University / Journal of Computing in Higher Education 26(2):143~158 google schola Jyoti, C. / 2020 / Feature-Based Analysis of Social Networking and Collaboration in MOOC / International Journal of Distance Education Technologies 18(2):34~51 google schola Lee, Y. H. / 2011 / Adding Innovation Diffusion Theory to the Technology Acceptance Model: Supporting Employees’Intentions to Use E-Learning Systems / Educational Technology & Society 4:124~137 google schola

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