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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2021.1
- 수록면
- 245 - 259 (15page)
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초록· 키워드
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Despite the vital role Hispanic consumers play in the U.S. apparel market, research on their sustainable apparel consumption behavior is limited. This study investigated the influence of normative expectations on young Hispanic consumers’ organic apparel purchasing behavior. A self-administered online survey was used to collect data from a population of Hispanic college students. The proposed conceptual model was tested using structural equation modeling (SEM). The study results revealed that social norms did not directly influence organic apparel purchase behavior of Hispanic consumers. Instead, social norms determined personal norms and organic apparel knowledge, which then affected the purchase behavior. Perceived health benefits also significantly affected young Hispanic consumers’ purchase behavior of organic apparel. We also found that organic apparel knowledge significantly affected the perceived quality and health benefits of organic apparel. This study contributed to the literature by 1) understanding the complex relationships of social norms with personal norms, organic apparel knowledge, and organic apparel purchase behavior of Hispanic consumers, and 2) incorporating perceived product value into the conceptual model. Findings of this study can help sustainable apparel manufacturers and retailers to develop effective marketing strategies for targeting Hispanic consumers in the US apparel markets.
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참고문헌 (58)
참고문헌 신청
Acevedo, N / Even amid ‘trying times,’ Latinos are nation’s growth engine, Nielsen report finds
Ajzen, I. / 1977 / Attitude-behavior relations : A theoretical analysis and review of empirical research / Psychological Bulletin 84(5):888~918
Anderson, J. C. / 1988 / Structural equation modeling in practice : A review and recommended two-step approach / Psychological Bulletin 103(3):411
Arevalo, I. / 2016 / The role of collectivism among Latino American college students / Journal of Latinos and Education 15(1):3~11
Baumgartner, H. / 1996 / Applications of structural equation modeling in marketing and consumer research : A review / International Journal of Research in Marketing 13(2):139~161
Ajzen, I. / 1977 / Attitude-behavior relations : A theoretical analysis and review of empirical research / Psychological Bulletin 84(5):888~918
Anderson, J. C. / 1988 / Structural equation modeling in practice : A review and recommended two-step approach / Psychological Bulletin 103(3):411
Arevalo, I. / 2016 / The role of collectivism among Latino American college students / Journal of Latinos and Education 15(1):3~11
Baumgartner, H. / 1996 / Applications of structural equation modeling in marketing and consumer research : A review / International Journal of Research in Marketing 13(2):139~161
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