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논문 기본 정보

자료유형
학술저널
저자정보
Jeong Dayun (Department of Clothing and Textiles Yonsei University Seoul Republic of Korea) 전은하 (동아대학교) Ko Eunju (Department of Clothing and Textiles Yonsei University Seoul Republic of Korea)
저널정보
한국마케팅과학회 Journal of Global Fashion Marketing Journal of Global Fashion Marketing 제12권 제1호
발행연도
2021.1
수록면
77 - 94 (18page)

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The purpose of this study is to investigate the status and policy of the fashion industry of fashion capitals worldwide, and to suggest a policy direction for each city to develop its fashion industry. To this end, we examined the status of the fashion industries which were selected as representative fashion capitals, based on the apparel industry development stage and global cities index, and analyzed their fashion policies to compare. The cities were classified into four stages: Jakarta, classified as the 1st stage, is an architect state, and Beijing, classified as the 2nd stage, is an engineer state. Seoul, the 3rd stage, is an architect state. The final stage, stage 4th, was divided into two states. London is a Patron state and New York is a facilitator state. This international comparative study is of great significance in that it has improved the understanding of the fashion policies and analyzed the institutional meaning and policy performance of these cities and provided information that could be used to promote their rationality and effectiveness. Therefore, it is expected that fashion capitals will be able to solve the actions to be taken to advance to the next stage through the analysis in this study.

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