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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose: There has been a growing focus on E-wallet adoption especially in emerging markets as it offers a convenient method for users to conduct cashless transactions. This study examines antecedents influencing the decision of Generation Z to adopt E-wallet. It looks into the effect of determining factors including compatibility, perceived convenience, perceived trust, perceived reputation, perceived usefulness, perceived ease of use and social influence on users’ intention to use. The moderator role of social influence is also under examination. Research design, data and methodology: The quantitative method has been adopted to collect data from 170 Generation Z users. SmartPLS 3.0 was applied to examine the constructed hypotheses. Results: The results indicate an indirect effect between Compatibility, Perceived Ease of Use, Perceived Trust and Social Influence toward intention to adopt Electronic wallet, or both of those factors are mediated by Perceived Convenience, Perceived Usefulness, and Reputation. Moreover, research finding highlights the role of Perceived Usefulness as Generation Z’s intention determinant to use E-Wallet. Conclusions: This study is substantial as it selected the promising customer segment ? Generation Z to examine the factors influencing their decision to adopt Electronic wallet. Marketers can navigate which dimensions should be included in marketing campaigns to encourage Generation Z’s adoption.
목차
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참고문헌 (76)
참고문헌 신청
Abdul, W. K. / 2012 / The determinants of customer trust in buyer–seller relationships : An empirical investigation in rural India / Australasian Marketing Journal 20(4):303~313
Agmeka, F. / 2019 / The Influence of Discount Framing towards Brand Reputation and Brand Image on Purchase Intention and Actual Behaviour in e-commerce / Procedia Computer Science 161(1):851~858
Anderson, C. / 1988 / Structural equation modeling in practice : A review and recommended two-step approach / Psychological Bulletin 103(3):411~423
Ayeh, J. K. / 2013 / "Do we believe in TripAdvisor?"Examining credibility perceptions and online travellers’ attitude toward using user-generated content / Journal of Travel Research 52(4):437~452
Baabdullah, A. M. / 2019 / Consumer use of mobile banking(M-Banking)in Saudi Arabia : Towards an integrated model / International Journal of Information Management 44(1):38~52
Agmeka, F. / 2019 / The Influence of Discount Framing towards Brand Reputation and Brand Image on Purchase Intention and Actual Behaviour in e-commerce / Procedia Computer Science 161(1):851~858
Anderson, C. / 1988 / Structural equation modeling in practice : A review and recommended two-step approach / Psychological Bulletin 103(3):411~423
Ayeh, J. K. / 2013 / "Do we believe in TripAdvisor?"Examining credibility perceptions and online travellers’ attitude toward using user-generated content / Journal of Travel Research 52(4):437~452
Baabdullah, A. M. / 2019 / Consumer use of mobile banking(M-Banking)in Saudi Arabia : Towards an integrated model / International Journal of Information Management 44(1):38~52
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