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논문 기본 정보

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학술저널
저자정보
Mustika Rahmi (International Islamic University Malaysia) Nurul AZMA (University of Malaya) Fahd Mohammed OBAD (International Islamic University Malaysia) Muhammad ZAIM (International Islamic University Malaysia) Mahfuzur Rahman (University of Malaya)
저널정보
한국유통과학회 Asian Journal of Business Environment Asian Journal of Business Environment 제10권 제3호
발행연도
2020.1
수록면
35 - 42 (8page)

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Purpose: Islamic banking products and services have always claimed to be unique from its traditional interest-based counterpart. However, in practice, many Islamic banks are alleged to have drifted away from its paradigm version. The purpose of this study is to gauge the perception of university students in Malaysia towards Islamic banking products. Research design, data and methodology: Data were collected from 250 Malaysian university students. Structural Equation Modeling (SEM) was performed to test proposed hypotheses to identify factors influencing customers‘ perception toward Islamic banking products. Results: The main finding indicates that most of the respondents are familiar with Islamic banking products and consider Islamic banking products as useful as its conventional counterparts. The regression results show that respondents are less convinced of adherence to Shari‘ah, efficiency and helpfulness of existing Islamic banks. Conclusions: This is a cue to the Islamic banks‘ stakeholders that they need to realign their practices in an ethically responsible way in accordance with Shari‘ah if they wish to secure existing customers and attract potential ones. In a competitive banking environment, most banks provide efficient and readily available service; thus, focusing on this as a strategy hardly distinguishes an Islamic bank from an interest-based bank

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