지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 대한산업공학회 Industrial Engineering & Management Systems Industrial Engineering & Management Systems Vol.20 No.2
- 발행연도
- 2021.6
- 수록면
- 140 - 147 (8page)
- DOI
- 10.7232/iems.2021.20.2.140
이용수
초록· 키워드
오류제보하기
The emergence of private and foreign TV channels since 2002 have brought strategic changes in advertisement policies, especially in majority adds where the number of women portrayals adds are encouraged. This phenomenon leads more opportunities for women entrepreneurship in media business industry. The present study has investigated that how education play a role in enhancing more business opportunities for women entrepreneurs in advertising media. Using qualitative approach, a comparative analysis of PTV news (public) and GEO news (private) channels was done channel gives more prominence and frequency to women opportunities in their ads broadcasted in prime time (9 to 10 pm) during 30 days of simultaneous period in June 2020 amid CIVID-19 pandemic. The results shows that less educated females as media practitioners in advertisements may get less opportunities and educated females avail lucrative opportunities in Media Industry. Educational richness makes women more capable to influence more audience and grab their attention towards specific product/service with ample marketing skills and entrepreneurial eminency. Results also show that ratio of educated females in private channel advertisements is comparatively high and opportunities for highly educated female practitioners as entrepreneur are high. It is concluded that we need to support young women"s entrepreneurial thinking and to facilitate creative business stratus and promote an enterprise-friendly culture and development of small and medium-sized businesses to achieve success, growth, and jobs (SMEs) for educated women entrepreneurs. The critical role education has now been widely recognised in fostering more business attitudes and behaviours. Education helps women to think creatively, to be successful problem solvers, to critically evaluate a business concept, to connect, to network, to lead and to assess every project.
목차
ABSTRACT
1. INTRODUCTION
2. LITERATURE REVIEW
3. METHODOLOGY
4. DATA ANALYSIS
5. DISCUSSION AND CONCLUSION
REFERENCES
참고문헌 (41)
참고문헌 신청
Al-Dajani, H. / 2013 / Gender and family business : New theoretical directions / International Journal of Gender and Entrepreneurship 6(3):218~230
Apergis, N. / 2010 / Incentives and female entrepreneurial activity : Evidence from panel firm level data / International Advances in Economic Research 16(4):371~387
Ali, I. / 2021 / an evalua study of english contrastive rhetoric in pashtu speaking areas of pakistan : A case study of district swat / Linguistica Antverpiensia 2021(1):2183~2203
Atieno, R. / 2009 / Linkages, access to finance and the performance of small-scale enterprises in Kenya / Multicultural Education Journal 4(1)
Ayub, A. / 2021 / Cultural and educational stress : A case study of brahui speaking ESL and EMI periphery students / Asian EFL Journal 2(2.3)
Apergis, N. / 2010 / Incentives and female entrepreneurial activity : Evidence from panel firm level data / International Advances in Economic Research 16(4):371~387
Ali, I. / 2021 / an evalua study of english contrastive rhetoric in pashtu speaking areas of pakistan : A case study of district swat / Linguistica Antverpiensia 2021(1):2183~2203
Atieno, R. / 2009 / Linkages, access to finance and the performance of small-scale enterprises in Kenya / Multicultural Education Journal 4(1)
Ayub, A. / 2021 / Cultural and educational stress : A case study of brahui speaking ESL and EMI periphery students / Asian EFL Journal 2(2.3)
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