개인구독
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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.1
- 수록면
- 213 - 222 (10page)
이용수
초록· 키워드
오류제보하기
MPC is a specialized CRM company providing one-stop service through contact centers and has built a No. 1 “MPC Brand" in the industry. Founded in 1991, MPC has expanded into CRM solutions and services by launching businesses with database marketing. On Dec. 12, 2005, MPC became listed as the first company in the CRM industry on KOSDAQ. Now, MPC reserves 2,932 seats nationwide. MPC provides inbound/outbound services through various channels, such as phone and e-mail, and analyzes operating results in various aspects to improve services and make suggestions. MPC offers specialized training based on analyses of customers` requirements. Also, MPC develops essential solutions for customer consulting and management. In this case, we describe how MPC succeeded in the Korean market and identify its key success factors. Also, we discuss the issues faced by contact centers and suggest solutions.
목차
등록된 정보가 없습니다.
참고문헌 (11)
참고문헌 신청
1. [학술지(정기간행물)] - Ashforth, B. E. / 1993 / Emotional Labor in Service Roles: The Influence of Identity / Academy of Management Review 18 (1) : 88 ~ 115
2. [학술지(정기간행물)] - Choi, S. / 2012 / Moderating Effects of Supervisor Support, Monetary Rewards, and Career Paths on the Relationship between Job Burnout and Turnover Intentions in the Context of Call Centers / Managing Service Quality 22 (5) : 492 ~ 516
3. [학술지(정기간행물)] - Hochschild, A. R. / 1983 / What's Fair? / Journal of Politics 45 (2) : 550 ~ 521
4. [학술지(정기간행물)] - 김상표 / 2009 / 감정표현규칙의 명확성과 긍정적 정서전달 간의 관계: 조직의 관리기제에 대한 지각의 조절효과 / 서비스경영학회지 10 (3) : 321 ~ 342
5. [학술지(정기간행물)] - Kinicki, A. J. / 1994 / Influences on the Quality of Supervisor-Subordinate Relations: The Role of Time-Pressure, Organizational Commitment, and Locus of Control / Journal of Organizational Behavior 15 : 75 ~ 82
2. [학술지(정기간행물)] - Choi, S. / 2012 / Moderating Effects of Supervisor Support, Monetary Rewards, and Career Paths on the Relationship between Job Burnout and Turnover Intentions in the Context of Call Centers / Managing Service Quality 22 (5) : 492 ~ 516
3. [학술지(정기간행물)] - Hochschild, A. R. / 1983 / What's Fair? / Journal of Politics 45 (2) : 550 ~ 521
4. [학술지(정기간행물)] - 김상표 / 2009 / 감정표현규칙의 명확성과 긍정적 정서전달 간의 관계: 조직의 관리기제에 대한 지각의 조절효과 / 서비스경영학회지 10 (3) : 321 ~ 342
5. [학술지(정기간행물)] - Kinicki, A. J. / 1994 / Influences on the Quality of Supervisor-Subordinate Relations: The Role of Time-Pressure, Organizational Commitment, and Locus of Control / Journal of Organizational Behavior 15 : 75 ~ 82
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