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논문 기본 정보

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학술저널
저자정보
Ahn, Kyeong Ah (Seoul National University Regional Information) Choe, Young Chan (Seoul National University Regional Information) Cho, Hye Bin (Seoul National University Regional Information)
저널정보
한국농식품정보과학회 Agribusiness and information management : AIM Agribusiness and information management : AIM 제6권 제2호
발행연도
2014.1
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1 - 12 (12page)

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HMR is a home-style food product designed for convenience and cooked outside the home leaving out cumbersome cooking process and consumed at home. The present paper aims to find out factors that influence the consumption of HMR by analyzing data on food consumption during the 3 years between December 2010 and November 2013. Following the classification of Costa et al. (2001), this study categorized HMR products as 3 types as follows: C1 (ready to eat), C2 (ready to heat) and C3 (ready to cook), and examined factors affecting purchase rate and per capita purchase price for each type of HMR product. The results of our analysis show that only the purchase rate of C3 products was influenced by whether the purchaser was housewife with job or not. For those who do not live together with parents, per capita purchase price for HMR was high; and the more they ate out, the higher the purchase rate of HMR was.

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