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논문 기본 정보

자료유형
학술저널
저자정보
Zhang, Chao (College of Business Administration, Hankuk University of Foreign Studies) Wan, Lili (College of Business Administration, Hankuk University of Foreign Studies)
저널정보
한국인터넷방송통신학회 International journal of advanced smart convergence International journal of advanced smart convergence 제8권 제2호
발행연도
2019.1
수록면
18 - 29 (12page)

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초록· 키워드

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In the field of Human-Computer Interaction design, persuasive design has gradually been applied to the system development and design process, especially for mobile application design. However, most mobile applications have hitherto a very short using lifecycle. Especially, design features with long-term persuasive effectiveness remain to be further researched and developed. In this study, we focused on investigating and identifying the durative persuasive design characteristics through a data mining process and evaluating the durative effectiveness through a long-term observation process. Total five hundred healthcare-related mobile applications were selected from Apple iTunes Store and a mixed method was conducted to extract the most common persuasive design characteristics. Based on the results of extraction, a representative healthcare-related mobile application was selected as experimental subject. Total one hundred and twenty participants were observed during a six-months experiment and the monitoring data of app usage of all participants was collected once a week. According to the evaluation model for behavior change identification process, participants with habit formation features were proved to have a significant long-term perception level for ten persuasive design characteristics. Further interview research was performed to investigate the participant's long-term perceptions on those characteristics for the purpose of identifying the durative persuasions. The results indicated that a long-term durative effectiveness can be observed and healthcare-related apps designed with those characteristics could have durative effectiveness. This study may contribute to the improvement of future mobile application designs in user experience and durative persuasion, as well as bringing future benefits for both mobile application developers and users.
#Human computer interaction #Persuasive technology #Durative persuasive design characteristics #Persuasion #Healthcare-related mobile application #Habit formation #Behavior change

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참고문헌 (15)

참고문헌 신청
B. J. Fogg / 2003 / Persuasive Technology: Using Computers to Change What We Think and Do / Morgan Kaufmann Publishers :89~120 google schola H. Oinas-Kukkonen / 2008 / Towards Deeper Understanding of Persuasion in Software and Information Systems / Proc. of 1st International Conference on Advances in Human-Computer Interaction (ACHI 2008) :200~205 google schola Julie T. Marks / 2006 / A Comparison of Web and Print Media for Physical Activity Promotion among Adolescent Girls / Journal of Adolescent Health 39(1):96~104 Crossref D. Lockton / 2008 / Design with Intent: Persuasive technology in a wider context, in Proc. of 3rd International Conference on Persuasive Technology, Persuasive ‘08 / Lecture Notes in Computer Science 5033:274~278 google schola B. J. Fogg / 2010 / Behavior wizard : a method for matching target behaviors with solutions / Proc. of persuasive 2010 :117~131 google schola

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